Sacralized values resist material incentives and cause offer-driven concessions to backfire

Evidence

Intergroup conflicts become particularly difficult to solve when communities transform preferences (such as rights to water sources or land) into protected or sacred values (Baron & Spranca, 1997; Tetlock, 2003). Neuroimaging studies and behavioral research suggest that people process sacred values in terms of associated deontological rules rather than their utilitarian value (Berns et al., 2012; Ginges et al., 2011; Tetlock et al., 2000). Specifically, when people transform preferences into sacred values they appear to use rules that govern reasoning about religious values, regarding as taboo any attempt to treat sacred values as fungible with secular goods. Ironically, the more money or material things one offers to encourage people to make concessions over their sacred values, the more resistant people seem to be to compromise. Thus, standard negotiation techniques of offering people added material incentives (or threatening disincentives) to encourage compromise backfire when sacred values are involved (Ginges, Atran, Medin & Shikaki, 2007; Ginges & Atran, 2008; Ginges & Atran, 2009b; Ginges & Atran, 2011; Sachdeva & Medin, 2009; Dehghani et al., 2009; Dehghani et al., 2010). — Hammad Sheikh and Jeremy Ginges and Alin Coman and Scott Atran, Religion, group threat and sacred values, 5

Categorization

  • XREF: Directly extends my threat-to-sacralization reading: this establishes the behavioral signature of already-sacralized values that Study 1’s ritual/threat manipulation presumably aims to create. — connects to: Offering material incentives for sacred-value compromises backfires and increases hostility — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 67; Material incentives for relinquishing sacred values backfire and harden resistance — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 48; Material incentives backfire on sacred values while symbolic recognition softens opposition. — Norenzayan, Ara, Big gods - how religion transformed…, 547 (+11 more)
  • QUESTION: Is ‘backfire under material offer’ the operational criterion Sheikh et al. use to detect threat-created sacred values, or do they test something else? Worth checking the study’s DV.

Broader Connections