Material incentives for relinquishing sacred values backfire and harden resistance

Evidence

These results provided the first evidence for what we were later to term the “backfire effect.” Our finding that offering participants materially improved deals increased hostility to compromise for moral absolutists, while decreasing hostility for non–moral absolutists suggested that people with a relevant sacred value will ignore reality constraints. Just as interesting, the results suggested that whereas sacred values might be protected from material tradeoffs, symbolic tradeoffs could lead to some flexibility. — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 48

Categorization

  • XREF: This is the core ‘backfire effect’ mechanism the reader is tracking for sacred-values conflict research; connects to the moral conviction and reactance literatures in social psychology. — connects to: Sacralized values resist material incentives and cause offer-driven concessions to backfire — Hammad Sheikh and Jeremy Ginges and Alin Coman and Scott Atran, Religion, group threat and sacred values, 5; Sacred values resist tradeoffs because communities set them apart as nonfungible moral imperatives. — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 4; Offering material incentives for sacred-value compromises backfires and increases hostility — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 67 (+12 more)
  • SEED: Angle: why material bribes insult rather than persuade — the insult-as-offer mechanism in sacred conflicts could anchor an essay on why carrots fail where recognition succeeds.
  • QUESTION: Is the backfire effect specific to sacred values, or does it generalize to any strongly-held identity-relevant attitude? The non-moral-absolutist decrease suggests a boundary worth mapping.

Broader Connections