Offering material incentives for sacred-value compromises backfires and increases hostility

Evidence

These experiments built on earlier research into sacred or protected values, by demonstrating that claims to sacred values were more than posturing. Although a large body of work into judgment and decision-making has demonstrated the ways in which normative rules of rationality are systematically violated when people make decisions aimed at achieving instrumental outcomes such as maximizing profit (Axelrod, 1984; Kahneman & Miller, 1986; Ostrom, 1998), our results showed that people with sacred values did not reason instrumentally. We were able to show that people with sacred values responded with greater hostility to compromises over those sacred values when such compromises included material sweeteners to the deal. In contrast, they responded with decreased hostility when the other side made symbolic gestures. We believed that these results have significant implications for understanding the trajectory of many cultural, resource, and political conflicts, implying that attempts to solve disputes in a bargaining setting by focusing on increasing the costs or benefits of different actions can backfire, if people conceived of the issue as sacred. — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 67

Categorization

  • XREF: This is the core backfire claim central to the reader’s research agenda; connects to sacred values work by Tetlock and to research on the backfire effect in motivated reasoning. — connects to: Sacralized values resist material incentives and cause offer-driven concessions to backfire — Hammad Sheikh and Jeremy Ginges and Alin Coman and Scott Atran, Religion, group threat and sacred values, 5; Sacred values are measured by refusal to trade a preference for money — Hammad Sheikh and Jeremy Ginges and Alin Coman and Scott Atran, Religion, group threat and sacred values, 24; Ritual participation plus perceived threat converts disputed preferences into sacred values. — Hammad Sheikh and Jeremy Ginges and Alin Coman and Scott Atran, Religion, group threat and sacred values, 58 (+18 more)
  • SEED: Directly serves the reader’s stated goal — evidence that rational/material correction hardens threat-hardened commitment rather than softening it.
  • QUESTION: Worth chasing: does the backfire specifically require sacred framing, or does it also occur over identity-salient but non-sacred strong preferences?

Broader Connections