Elites can sway people by reframing sacred values as secular tradeoffs.

Evidence

Tetlock (2003) argued that sacred values are “pseudo sacred.” He began with the following premise: while people are generally sincere when they claim a value to be sacred, such sacredness is impossible. In a real world of scarce resources, he argued, we have to put a material price on everything. Tetlock (2003) portrays people as taking a delicate tightrope walk, attempting to adhere to sacred values associated with their social identities in a way that still satisfies their need to interact with the finite material world around them. He argues that to manage this clash, people are easily swayed by attempts of elites to reframe sacred values as secular, or taboo tradeoffs (between a sacred value and a material one) as tragic tradeoffs, (between sacred values). — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 20

Categorization

  • XREF: The elite reframing thesis directly engages the reader’s question of whether threat-hardened sacred convictions can be rationally corrected — Tetlock says yes, Ginges counters below. — connects to: Religiosity predicts sacred values independent of demographics and politics. — Hammad Sheikh and Jeremy Ginges and Alin Coman and Scott Atran, Religion, group threat and sacred values, 26; Religious ritual converts secular values into sacred ones that harden conflict; Sacred values resist trade-offs and override rational self-interest in decision making. — Norenzayan, Ara, Big gods - how religion transformed…, 545 (+8 more)

Broader Connections