Symbolic recognition, not material incentives, opens negotiations over sacred values

Evidence

In standard negotiation theories, the resolution of divergent or conflicting positions best advances through a “business-like” approach under the assumption that: “Negotiation … is the process of determining the price and currency in a barter” (Zartman, 2008:2). Because of the emotional unwillingness of those in conflict situations to barter sacred values, conventional wisdom suggests that negotiators should either leave sacred values for last in political negotiations or should try to bypass them with sufficient material incentives. Our findings indicate that conventional wisdom is wrong. In fact, offering to provide material benefits in exchange for giving up a sacred value actually makes settlement more difficult because people see the offering as an insult rather than a compromise. But we also found that making symbolic concessions of no apparent material benefit might open the way to resolving seemingly irresolvable conflicts by first showing recognition, if not respect, for the other side’s core values so as to then make negotiations over specific material issues and disputes even possible. — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 65

Categorization

  • DEEPTHINKING: Overturns the business-like bargaining assumption of negotiation theory with a counterintuitive, practically consequential inversion: the offer itself becomes the insult. This reaches beyond the study to why recognition matters before trade.
  • XREF: Reverses the rational-actor assumptions in the Law Merchant material (reputation/trade equilibria) — here materiality corrodes rather than builds the deal. Also parallel to Bruner/dignity literature. — connects to: Material incentives backfire on sacred values while symbolic recognition softens opposition. — Norenzayan, Ara, Big gods - how religion transformed…, 547; Material incentives harden sacred-value conflicts while symbolic gestures soften them; Symbolic recognition, ignored by utilitarian logic, may resolve intractable conflicts. — Scott Atran, The Devoted Actor: Unconditional…, 38 (+3 more)

Broader Connections