Sacred values are measured by refusal to trade a preference for money

Evidence

The measure consists of a list of 62 pairs of opposing statements expressing values (e.g., “I believe in God” vs. “I don’t believe in God”) and preferences (e.g., “I am a Mac” vs. “I am a PC”). For each pair, respondents pick one of the two opposing statements, and are then asked if there is a dollar amount they would accept to switch their position on the given issue. People who refuse this material trade-off are categorized as holding the relevant preference as a sacred value. — Hammad Sheikh and Jeremy Ginges and Alin Coman and Scott Atran, Religion, group threat and sacred values, 24

Categorization

  • DEFINE: Provides the operational definition of ‘sacred value’ via the material trade-off refusal test — central to how the threat-to-sacralization hypothesis gets measured.
  • XREF: Connects directly to the reader’s question about whether professed conviction predicts actual behavior — the measure was validated against real auctions in Berns et al. 2012, addressing stated-vs-revealed divergence. — connects to: Sacred values resist cost-benefit correction unlike ordinary preferences — Scott Atran, The Devoted Actor: Unconditional
, 4; Sacred values resist trade-offs and override rational self-interest in decision making. — Norenzayan, Ara, Big gods - how religion transformed
, 545; Offering material incentives for sacred-value compromises backfires and increases hostility — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 67 (+7 more)

Broader Connections