Implicit measures reveal biased feelings people consciously disavow

Evidence

Recent advances in social-structural theories of prejudice address how seemingly benevolent forms of prejudice undermine women’s socioeconomic progress. These approaches are supported by new methodologies, including response latency techniques, such as the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) that assess reactions that may be unconscious and automatic, and thus are not susceptible to impression management strategies. Because this task measures the time it takes people to make decisions about pairs of stimuli (e.g., men and agentic traits) rather than directly asking people their opinions, the IAT (along with similar methods) has the advantage of overcoming people’s inability (or unwillingness) to report their attitudes and beliefs (see also Fiske, ch. 3 this volume; Batson & Stocks, ch. 25 this volume). — , Rudman, Laurie A - On the Nature of…, 759 (#expands, via linked claim)

Recent advances in social-structural theories of prejudice address how seemingly benevolent forms of prejudice undermine women’s socioeconomic progress. These approaches are supported by new methodologies, including response latency techniques, such as the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) that assess reactions that may be unconscious and automatic, and thus are not susceptible to impression management strategies. Because this task measures the time it takes people to make decisions about pairs of stimuli (e.g., men and agentic traits) rather than directly asking people their opinions, the IAT (along with similar methods) has the advantage of overcoming people’s inability (or unwillingness) to report their attitudes and beliefs (see also Fiske, ch. 3 this volume; Batson & Stocks, ch. 25 this volume). Thus, implicit measures provide unique insights into the psychology of prejudice beyond the direct, explicit measures that were the tools of social psychology when The Nature of Prejudice was written. — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 759 (#corroborates, via linked claim)

Categorization

• XREF: connects to: Machines can capture emotional reactions the subject cannot consciously report — Shoshana Zuboff, The Age of Surveillance Capitalism, 882; Empathic people are more susceptible to subliminal cues and influence — Shoshana Zuboff, The Age of Surveillance Capitalism, 945; Explicit and implicit attitudes operate on different levels and need different measures. — Wade C. Rowatt and Lewis M. Franklin, Christian Orthodoxy, Religious…, 14 (+13 more)

Broader Connections

• Implicit measures reveal attitudes people cannot or will not report #expands (0.95) — , Rudman, Laurie A - On the Nature of…, 759
• Implicit measures reveal prejudice that explicit self-report instruments cannot capture #corroborates (0.93) — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 759