People can be sincerely unaware of their own biased feelings

Evidence

Recent research on implicit social cognition also suggests that Whites may be truly unaware of their biased racial feelings, which may be inconsistent with their sincere, conscious, and publicly expressed beliefs. The distinction in cognitive psychology between largely conscious, voluntary, deliberate “controlled processing” and largely nonconscious, involuntary, “automatic processing” has been extended to explicit prejudice, measured with traditional direct questions, and implicit prejudice, measured indirectly (e.g., using response latency measures; see chapters by Fiske and by Rudman, chs. 3 and 7 this volume). — , Rudman, Laurie A - On the Nature of…, 2170

Categorization

• XREF: Connects to the controlled/automatic processing distinction from cognitive psychology applied to prejudice measurement. — connects to: Individuals systematically deny that status principles explain their own behavior. — W. David Marx, Status and Culture: How Our Desire for…, 44