When prejudice hides behind professed conviction, implicit measures expose it

Evidence

Our findings are somewhat unique, however, because the IAT is probably more resistant to desirable responding than are explicit self-report measures and more direct than covert behavioral measures (e.g., choosing not to sit next to a person with a different skin color). — Wade C. Rowatt and Lewis M. Franklin, Christian Orthodoxy, Religious…, 80

Categorization

  • XREF: Directly serves the reader’s question about whether professed egalitarian/religious conviction diverges from measured bias — connects to the religion-and-prejudice tradition and the broader attitude-behavior gap literature. — connects to: Avowals of egalitarianism signal hidden prejudice even under conservative tests — Drew S. Jacoby-Senghor and Michael Rosenblum and N. Derek Brown, Not all egalitarianism is created…, 87; Explicit and implicit attitudes operate on different levels and need different measures. — Wade C. Rowatt and Lewis M. Franklin, Christian Orthodoxy, Religious…, 14; Implicit measures reveal prejudice that explicit self-report instruments cannot capture — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice: Fifty Years…, 759 (+6 more)

Broader Connections