Implicit social cognition research reveals prejudice operating below conscious awareness

Evidence

In contrast, research since the publication of The Nature of Prejudice has recognized that people may not only be unaware of the source of their prejudice (Sears) but also may not be conscious that they have prejudiced beliefs and feelings that influence their behavior in significant ways (Fiske, Gaertner & Dovidio, Rudman). Allport did not anticipate nor prepare the field for the significant impact of research on implicit social cognition that has occurred over the past decade for understanding prejudice, stereotyping, and discrimination. — , Rudman, Laurie A - On the Nature of…, 148

Categorization

Category: Causal Relationships

  • XREF: Links to the broader implicit-bias literature (Greenwald, Banaji); also connects to how ‘knowing better’ fails to change behavior.