Implicit racial bias operates outside conscious awareness and explicit beliefs

Evidence

Recent research on implicit social cognition also suggests that Whites may be truly unaware of their biased racial feelings, which may be inconsistent with their sincere, conscious, and publicly expressed beliefs. The distinction in cognitive psychology between largely conscious, voluntary, deliberate “controlled processing” and largely nonconscious, involuntary, “automatic processing” has been extended to explicit prejudice, measured with traditional direct questions, and implicit prejudice, measured indirectly (e.g., using response latency measures; see chapters by Fiske and by Rudman, chs. 3 and 7 this volume). — , Rudman, Laurie A - On the Nature of…, 2170

Categorization

• DEFINE: Introduces the explicit vs. implicit prejudice distinction that anchors the whole contact-theory reassessment.
• XREF: connects to: Stereotypes can operate implicitly outside conscious awareness — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 193; Stereotype-driven trait-priming effects operate without conscious awareness and are culturally shared — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 223