Implicit measures are required to study nonconscious gender stereotypes

Evidence

Because these may affect decisions and actions without people’s awareness or intentions, implicit assessment techniques, such as the IAT, will likely play a critical role. — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 778

Categorization

• XREF: connects to: Implicit prejudice measures are not clearly more valid than survey measures — Christopher Tarman and David O. Sears, The Conceptualization and Measurement…, 223; Explicit and implicit attitudes operate on different levels and need different measures. — Wade C. Rowatt and Lewis M. Franklin, Christian Orthodoxy, Religious…, 14; The implicit association test measures bias via response latency on concept-sorting tasks. — Wade C. Rowatt and Lewis M. Franklin, Christian Orthodoxy, Religious…, 25 (+4 more)