Implicit prejudice can persist entirely outside conscious awareness.

Evidence

In contrast, research since the publication of The Nature of Prejudice has recognized that people may not only be unaware of the source of their prejudice (Sears) but also may not be conscious that they have prejudiced beliefs and feelings that influence their behavior in significant ways (Fiske, Gaertner & Dovidio, Rudman). Allport did not anticipate nor prepare the field for the significant impact of research on implicit social cognition that has occurred over the past decade for understanding prejudice, stereotyping, and discrimination. — , Rudman, Laurie A - On the Nature of…, 148 (#corroborates, via linked claim)

It is now widely accepted that prejudice and stereotypes can be implicit rather than explicit, operating without perceivers’ intent or awareness. Allport would not have been surprised by this conclusion, but undoubtedly would have been intrigued with the new methodological tools that have allowed researchers to reliably assess unconscious cognitive processes (e.g., Greenwald, McGhee, & Schwartz, 1998). — , Rudman, Laurie A - On the Nature of…, 2378 (#corroborates, via linked claim)

Categorization

• XREF: connects to: Prejudice can operate implicitly, without perceivers’ intent or awareness.; People can hold prejudices without any conscious awareness of them — , Rudman, Laurie A - On the Nature of…, 148; Prejudice and stereotypes can operate implicitly without perceivers’ awareness — , Rudman, Laurie A - On the Nature of…, 2378 (+7 more)

Broader Connections

• Prejudice can operate implicitly, without perceivers’ intent or awareness. #corroborates (0.98)
• People can hold prejudices without any conscious awareness of them #corroborates (0.98) — , Rudman, Laurie A - On the Nature of…, 148
• Prejudice and stereotypes can operate implicitly without perceivers’ awareness #corroborates (0.97) — , Rudman, Laurie A - On the Nature of…, 2378
• Post-Allport research shows people can hold prejudice without conscious awareness of it #corroborates (0.95) — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 148
• Repression of prejudice awareness backfires and leaves bias intact #complicates (0.72)