Implicit and explicit prejudice are distinct and can diverge within the same person

Evidence

Recent research on implicit social cognition also suggests that Whites may be truly unaware of their biased racial feelings, which may be inconsistent with their sincere, conscious, and publicly expressed beliefs. The distinction in cognitive psychology between largely conscious, voluntary, deliberate “controlled processing” and largely nonconscious, involuntary, “automatic processing” has been extended to explicit prejudice, measured with traditional direct questions, and implicit prejudice, measured indirectly (e.g., using response latency measures; see chapters by Fiske and by Rudman, chs. 3 and 7 this volume). — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 2170

Categorization

• DEFINE: Defines the controlled vs. automatic processing distinction as applied to explicit vs. implicit prejudice measurement.
• XREF: connects to: Explicit and implicit attitudes operate on different levels and need different measures. — Wade C. Rowatt and Lewis M. Franklin, Christian Orthodoxy, Religious…, 14; IAT response latency reveals implicit prejudice even absent self-reported bias — Wade C. Rowatt and Lewis M. Franklin, Christian Orthodoxy, Religious…, 26; When prejudice hides behind professed conviction, implicit measures expose it — Wade C. Rowatt and Lewis M. Franklin, Christian Orthodoxy, Religious…, 80 (+3 more)