Group membership framing boosts helping and reduces pushing in emergency simulations.

Evidence

In a further study (N = 40), student participants were defined either as part of a crowd of shoppers (low-identification condition) or fans of the same football team (high-identification condition). As expected, there was significantly more help offered in high-identification (M = 0.70, SD = 0.29) than in low-identification (M = 0.48, SD = 0.27) conditions. As predicted, low-identification participants also pushed more (M = 18.39, SD = 12.20) than did high-identification participants (M = 9.26, SD = 8.54). — John Drury, The role of social identity processes…, 57

Categorization

  • QUESTION: The simulated emergency pushes what mechanism is really engaged — genuine concern vs. conformity to salient norms — and how it scales to real life-threatening crowds?
  • corroborated: 5 independent passages support this claim — John Drury, The role of social identity processes…, 57
  • XREF: connects to: Emergency evacuation behaviour can be experimentally tested with a computer-simulated fire scenario. — John Drury, The role of social identity processes…, 55; The psychological crowd is an adaptive survival resource in emergencies — John Drury and Chris Cocking and Steve Reicher, Everyone for themselves? A comparative…, 126; Respectful responder communication builds shared identity that speeds emergency evacuation procedures. — John Drury, The role of social identity processes…, 160 (+3 more)

Broader Connections