Crowd identification predicts helping and reduces pushing in evacuation simulations.

Evidence

In one study (N = 72), we randomly assigned student participants to low vs. high shared identification conditions. In the low-identification condition, we asked participants to think of themselves in terms of their personal identity and we described the crowd in the simulation as ā€œtourists, shoppers, and commutersā€, in the high-identification condition, we asked participants to think of themselves in terms of their identity as students and we described the crowd as ā€œfellow studentsā€. However, our manipulation checks found that levels of identification with the crowd were close to the scale mid-point across conditions – possibly because the manipulation was not engaging enough – which meant that we could not test for group differences. Nevertheless, regression analyses showed that identification with the crowd predicted the number of helping behaviours and (negatively) the number of times other characters were pushed aside, in line with the social identity explanation. In addition, concern for others mediated the relationship between social identification and helping behaviour. — John Drury, The role of social identity processes…, 56

Categorization

  • XREF: connects to: The psychological crowd is an adaptive survival resource in emergencies — John Drury and Chris Cocking and Steve Reicher, Everyone for themselves? A comparative…, 126; Shared identity with a crowd converts density from threat into safety — John Drury, The role of social identity processes…, 150; Witnessing identity-mates panic or flee can spread that behaviour through crowds — John Drury, The role of social identity processes…, 17 (+9 more)

Broader Connections