Merely contemplating trade-offs on sacred values provokes moral outrage beyond cognitive confusion

Evidence

The model also predicts derogation as a function of mere contemplation. Traditional cognitive accounts trace the difficulty people have been making trade-offs between secular values such as money and convenience and sacred values, such as love and loyalty, to the incommensurability problem – the absence of a common metric for comparing secular and sacred values . The SVPM insists, however, that people find such trade-offs not only cognitively confusing but morally disturbing and traces this reaction to a deeper or constitutive form of incommensurability. Our commitments to other people require us to deny that certain things are comparable. Even to contemplate attaching a finite monetary value to one’s friendships, children, or loyalty to one’s country is to disqualify oneself from membership in the associated moral community. — Philip E. Tetlock, Thinking the unthinkable, 12

Categorization

  • QUESTION: This is exactly the mechanism underlying taboo cognition the reader flagged — but does contemplation alone (without any act) also trigger observed behavioral sanction, and how far does the backfire generalize across cultures?
  • XREF: connects to: Sacred values resist tradeoffs because communities set them apart as nonfungible moral imperatives. — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 4; Offering material incentives for sacred-value compromises backfires and increases hostility — Scott Atran and Jeremy Ginges, Sacred Values and Cultural Conflict, 67; Sacred values resist material incentives and are best countered only by rival sacred values. — Scott Atran, The Devoted Actor: Unconditional…, 82 (+6 more)

Broader Connections