Moralistic punishment of defectors is itself a costly reputational signal.

Evidence

As Baumard et al. say, humans don’t just cooperate, they have a sense that this is the right thing to do. This is what lies behind our use of the term “moral altruism” (Van Vugt et al. 2007): we don’t just cooperate but reward altruists and punish non-altruists. “Moralistic” punishment of defectors is itself a behaviour which contributes to reputation (Barclay 2006; Kurzban et al. 2007). Like altruism itself, moral altruism is costly, and as with other costly displays, sexual selection may well play a role in driving the evolution of morality through partner choice for traits that honestly indicate underlying quality (Miller 2007). — Nicolas Baumard, A mutualistic approach to morality, 532

Categorization

  • XREF: The claim that punishing defectors is itself a costly display that boosts reputation maps onto the fumi-e: the Japanese authorities compel public apostasy precisely to collapse the reputation economy of moralistic virtue signalling. — connects to: Moral conduct serves as a costly signal that pays in partner selection. — Nicolas Baumard, A mutualistic approach to morality: The…, 534; Fairness evolved as a costly signal of impartiality to avoid third-party condemnation. — Nicolas Baumard, A mutualistic approach to morality: The…, 574; An impartial third party who punishes at personal cost demonstrates strong reciprocity. — Ernst Fehr, Third-Party Punishment and Social Norms, 13 (+3 more)
  • SEED: An angle: moralistic punishment as conspicuous consumption — how public outrage functions as a partner-choice advertisement rather than genuine prosocial enforcement.

Broader Connections