Moral conduct serves as a costly signal that pays in partner selection.

Evidence

However, being moral can go beyond mutualism and fairness and may be more profitably viewed as a display. As such, those who behave in a more moral way may be reaping rewards through being selected as desirable partners. It doesn’t have to be fair, provided they are making a strategic investment in future benefits. Consider charitable donations. These may be moral, but they have more to do with signalling (Bereczkei et al. 2007; Lyle et al. 2009) than fairness. As long as moral individuals are in demand, moral conduct can pay – which is surely a hopeful message. — Nicolas Baumard, A mutualistic approach to morality, 534

Categorization

  • XREF: Connects to the reader’s Big God / partner-choice framing: this signalling account of moral conduct is the mechanism By which religious displays (like fumi-e trampling) destroy partner-choice credibility. — connects to: Moralistic punishment of defectors is itself a costly reputational signal. — Nicolas Baumard, A mutualistic approach to morality: The…, 532; Competition for partners drives costly reputation-building cooperation. — Nicolas Baumard, A mutualistic approach to morality: The…, 531; Partner selection produces genuine moral feelings, not just narrow self-interested cooperation. — Nicolas Baumard, A mutualistic approach to morality: The…, 202 (+6 more)
  • ADDENDUM: Extends ‘On Sacrifice’ thematics: moral/religious conduct as display-based investment in future benefits rather than fairness.

Broader Connections