Financialization also operates as a cultural shift toward entrepreneurial self-management of household finances.

Evidence

The second view posits a more expansive conception of financialization whereby the increasing availability of financial products also coincides with the emergence of qualitatively new cultural frames (Langley, 2008; Davis, 2009). Here, households come to embrace a more proactive and entrepreneurial management of their finances in order to capitalize on the opportunities these products present. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 19

Categorization

  • XREF: Echoes Foucault’s governmentality literature on the ‘entrepreneur of the self’ and resonates with the self-management themes in DeLillo’s White Noise and Zamyatin’s We. — connects to: Household financialization involves adopting new entrepreneurial mindsets, not just buying more financial products. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 17; Households are pushed into financial markets that promise lifestyle advancement. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 34; Financialization colonizes culture through diffuse metaphors, narratives, and techniques — Max Haiven, Cultures of Financialization, 35 (+7 more)
  • QUESTION: Worth chasing: what empirical evidence distinguishes the cultural-frames account from the defensive-driven-debt account? The two can be hard to separate operationally.

Broader Connections