Financialization colonizes culture through diffuse metaphors, narratives, and techniques

Evidence

This book, by contrast, follows scholars like Martin (2003; 2007), Fredric Jameson (1997; 1998), Morgan Adamson (2012), Annie McClanahan (2012; 2013), Arjun Appadurai (2011; 2012a; 2012b), Joyce Goggin (2008; 2012) and others in seeking out the traces and resonances of financialization beyond the realm of banking, personal finance, economic discourse and other zones where we might expect to find it. I am interested in the rhizomatic and diffuse appearance of financial metaphors, practices, narratives, ideals, measurements, ideologies and identities throughout the social fabric and, conversely, the way financialization represents a new set of techniques and dispositifs (Foucault 1980, 194–228; see also Agamben 2009, 1–24) by which various elements of the social fabric are conscripted into an increasingly sophisticated order of capitalist accumulation. — Max Haiven, Cultures of Financialization, 35

First, financialization fundamentally relies on the conscription of culture and dramatically influences the sorts of social fictions that circulate and have meaning and value today. In this sense, financialization can be understood as the spread of financial narratives, metaphors, ideas, tropes, clichés, characters, plots and vernaculars throughout the social fabric. In other words, fictitious capital becomes a key resource by which social life is reproduced on the level of everyday decisions, institutional cultures, ideological predispositions and cultural narratives. — Max Haiven, Cultures of Financialization, 132

Categorization

• XREF: This is the explicit programmatic statement that deWaard’s cultural argument extends — the rhizomatic spread of financial idioms is precisely the cultural colonization thesis. Also connects to Fredric Jameson’s work on late capitalism and aesthetics. — connects to: Financialisation also colonizes non-economic spheres via valuation techniques. — Ève Chiapello, Financialisation of Valuation, 15; Financialization also operates as a cultural shift toward entrepreneurial self-management of household finances. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 19; Financialization forced households to adopt a proactive finance culture beyond just consuming more debt. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 46 (+22 more)
• DEFINE: Frames financialization methodologically: not just banking/credit but the diffusion of financial logic and the Foucauldian dispositif by which social fabric is conscripted into accumulation.
• SEED: Essay angle: tracing a single financial metaphor’s migration from trading floors into everyday domestic language.
• corroborated: 2 independent passages support this claim — Max Haiven, Cultures of Financialization, 35; Max Haiven, Cultures of Financialization, 132

Broader Connections

• Financialization colonizes culture by fusing economic price with social value #expands (0.95) — Max Haiven, Cultures of Financialization, 561
• Financial metaphors and modes have crept into everyday North American culture #exemplifies (0.92) — Max Haiven, Cultures of Financialization, 91
• Financialization colonizes culture by mobilizing everyday fictions like play, creativity, and resistance. #expands (0.90) — Max Haiven, Cultures of Financialization, 54
• Finance shapes modern societies’ collective myths and imagined communities, not just economies #expands (0.88) — Aris Komporozos-Athanasiou, Speculative Communities, 19
• Cultural industries shifted from commodity language to financial-instrument language #exemplifies (0.85) — Andrew deWaard, Derivative Media, 96
• Finance produces its own imagined communities rather than merely colonizing existing ones #complicates (0.85)
• Finance creatively generates new forms of social and political life #complicates (0.82) — Aris Komporozos-Athanasiou, Speculative Communities, 98