Financialized cultural attitudes may result from, not drive, expanded financial services.

Evidence

We should emphasize that we do not intend the finance culture thesis as a competing account that ‘explains’ the increased consumption of financial products better than other institutional, material or technological factors. To the extent that these cultural shifts occurred, we suspect that they are as much a consequence of the growth of financial services as a cause. Unfortunately, our data do not allow us to disentangle such causal dynamics at the individual household level. For the purposes of the present analysis, we treat the expanded consumption of financial products and the adoption of a finance culture as analytically separate dimensions of financialization. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 49

Categorization

  • QUESTION: The authors admit they cannot identify causal direction with their data — worth chasing which designs could. Connects to the general difficulty of separating culture-from-market in the financialization-of-everyday-life literature.
  • DEEPTHINKING: The refusal to overclaim — treating products-consumption and culture as separate dimensions rather than collapsing them — is a methodologically honest move most financialization writing skips.
  • XREF: connects to: Financial language now reshapes public policy domains historically governed by other values. — Ève Chiapello, Financialisation of Valuation, 93; Household financialization involves adopting new entrepreneurial mindsets, not just buying more financial products. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 17; Financialization forced households to adopt a proactive finance culture beyond just consuming more debt. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 46 (+4 more)

Broader Connections