Households are pushed into financial markets that promise lifestyle advancement.

Evidence

Households were pushed to adjust their lifestyles in response to this new economic order. But financial markets also dangled the prospect of new opportunities to maintain or enhance one’s lifestyle (Rajan, 2010). Indeed, popular discourses about financial investment tend to frame these markets as a ‘brave new world’ in which entrepreneurial agents can advance themselves through active management of their financial and human capital (Langley, 2008). So, for example, Dwyer et al. (2011) provocatively demonstrate that young people who use credit cards and student loans to enhance their life chances experience positive changes in their self-esteem. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 34

Categorization

  • XREF: Connects to the reader’s financialization-of-everyday-life thread, and to the notion of the ‘entrepreneurial self’ — plausibly resonates with Parable of the Sower’s self-reliant protagonists managing their own advancement. — connects to: Financialization also operates as a cultural shift toward entrepreneurial self-management of household finances. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 19; Households signal financialization through risk-taking, relaxed debt attitudes, and speculative strategies — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 48; Top-end wealth concentration intensifies pressure on lower households to maintain relative lifestyles. — Neil Fligstein & Adam Goldstein, The Emergence of a Finance Culture in…, 40 (+11 more)

Broader Connections