Subliminal stereotype priming raises hostility judgments regardless of stated prejudice.

Evidence

Automatic operation of stereotypes provides the basis for implicit stereotyping. Devine (1989) reported that, after being subliminally exposed to a series of words, 80% of which were stereotypically associated with Black Americans (e.g., poor, jazz, slavery, Harlem, and busing), White subjects, in an ostensibly unrelated second task, judged a race-unspecified male target to be more hostile than did subjects for whom only 20% of the words had the stereotype association. Again, as was the case in the Gaertner and McLaughlin (1983) study, this result occurred equally for subjects who scored high and low on a direct measure of prejudice. — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 199

Categorization

• XREF: The dissociation between primed effects and direct prejudice scores is precisely the divergence question the reader wants to check against MOC. — connects to: Implicit stereotyping occurs in people who explicitly reject prejudice. — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 3; Mere exposure to subliminal affects can transfer value to neutral stimuli via misattribution — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 105; Subliminal racial priming shifts judgments even among people low in prejudice — , Rudman, Laurie A - On the Nature of…, 299 (+5 more)
• QUESTION: Devine’s subjects may have imagined a White target — worth chasing whether the effect is genuinely stereotype-specific.

Broader Connections

• Subliminal racial priming shifts judgments even among people low in prejudice #expands (0.93) — , Rudman, Laurie A - On the Nature of…, 299
• Automatic stereotypic associations operate preconsciously and independently of self-reported prejudice #corroborates (0.92) — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 298
• Stereotype-driven trait-priming effects operate without conscious awareness and are culturally shared #expands (0.86) — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 223
• Prejudice and stereotypes can operate implicitly without perceivers’ awareness #corroborates (0.82) — , Rudman, Laurie A - On the Nature of…, 2378
• Stereotypes influence judgments even when perceivers are unaware #expands (0.80) — John T. Jost and Jim Sidanius, Political Psychology, 2933