Transparent prejudice measures lose power as explicit bias declines socially

Evidence

A further limitation is the measure’s transparency, which affords contamination from social desirability bias. Not surprisingly, scores on the Attitudes Toward Women Scale have consistently decreased over time; indeed, the measure no longer shows appreciable variability in college student samples (Spence, 1999). To counter social desirability bias, researchers have developed more subtle instruments that tap antipathy toward women’s progress and the policies that support it (e.g., affirmative action). — , Rudman, Laurie A - On the Nature of…, 750

Categorization

• corroborated: 2 independent passages support this claim — , Rudman, Laurie A - On the Nature of…, 750