Market models explain why moral standards vary across contexts, groups, and individuals.

Evidence

In sum, market models of morality are indeed powerful – more powerful even than Baumard et al. recognize, for such models can not only explain the evolution of mutualistic cooperation and the emotions that support it, but, importantly, they can also explain the vicissitudes of morality both within and between individuals, groups, and societies. — Nicolas Baumard, A mutualistic approach to morality, 400

Categorization

  • XREF: Connects to the reading purpose: the same moral agent feeling and behaving differently across contexts, which the fumi-e ritual exploits. — connects to: Moral behavior shifts with the market supply and demand of cooperative partners — Nicolas Baumard, A mutualistic approach to morality: The…, 394; Morality evolved as a propensity for fair cost-benefit sharing among cooperators. — Nicolas Baumard, A mutualistic approach to morality: The…, 266; The underdetermination of partner-control models explains moral diversity, not failure. — Nicolas Baumard, A mutualistic approach to morality: The…, 450 (+3 more)
  • DEEPTHINKING: The position that ‘vicissitudes of morality’ — not just cooperation — are exactly what market/mutualistic models predict is a genuinely counterintuitive move against the moral-universalist framing.

Broader Connections