Internet celebrity now spans many distinct forms beyond intentional self-branding

Evidence

Different forms of internet celebrity have emerged in the last decade, such as memes, transient virality, trending social media posts, accidental celebrity from controversy and bad publicity, and intentional self-branded social media influencers. Digital culture on social media, and celebrity culture on traditional media are also weaving into each other, such that breakout stars from one-hit viral videos can parlay their transient fame into a full-time career, while ailing legacy media formats learn to capitalize upon vernacular participatory cultures to sustain their businesses. But what has changed between the era of microcelebrity and the current climate of internet celebrity? — Crystal Abidin, Internet Celebrity, 84

Categorization

  • XREF: connects to: The Influencer is one prominent type within a broader internet celebrity category — Crystal Abidin, Internet Celebrity: Understanding Fame…, 61; Internet celebrity spans diverse global forms beyond Western platforms — Crystal Abidin, Internet Celebrity: Understanding Fame…, 84; Internet celebrity includes non-human formats and spans fame or infamy — Crystal Abidin, Internet Celebrity: Understanding Fame…, 92 (+2 more)

Broader Connections