Everyone can attain fame before a small networked audience rather than mass fame

Evidence

“In the future,” musician and blogger Momus once quipped, “everyone will be famous to fifteen people.” In the spirit of Momus (himself a ‘star’ on LiveJournal), micro-celebrity is best understood as a new style of online performance that involves people ‘amping up’ their popularity over the Web using technologies like video, blogs and social networking sites. Microcelebrity sometimes looks like conventional celebrity, but the two aren’t the same. — Theresa M. Senft, Camgirls, 195

Categorization

• CANDY: Momus’s riff on Warhol’s fifteen minutes is a light, quotable inversion.
• DEFINE: Micro-celebrity is defined as amped-up popularity performed through Web technologies.
• XREF: connects to: Open-ended social media platforms let non-mainstream individuals attain popularity. — Alice E. Marwick, Instafame: Luxury Selfies in the…, 5; Web fame cannot create traditional celebrity but produces a distinct micro-celebrity instead — Theresa M. Senft, Camgirls: Celebrity and Community in…, 194; Microcelebrity popularity is narrower but deeper than traditional fame — Crystal Abidin, Internet Celebrity: Understanding Fame…, 80

Broader Connections

• Microcelebrity popularity is narrower but deeper than traditional fame #expands (0.85) — Crystal Abidin, Internet Celebrity, 80
• Web fame cannot create traditional celebrity but produces a distinct micro-celebrity instead #corroborates (0.82) — Theresa M. Senft, Camgirls, 194