Traditional celebrities now blend social and legacy media in feedback loops

Evidence

Amidst the rising popularity of social media entertainment and YouTube content production in the early to mid-2010s, ratings for traditional media outlets such as television were dipping. Producers and directors for the small and big screens, as well as editors for print media, began engaging internet celebrities to cameo in or anchor content on their respective domains in a bid to capture the youth audience. — Crystal Abidin, Internet Celebrity, 198 (#corroborates, via linked claim)

Categorization

• XREF: connects to: Declining ratings drove traditional media to recruit internet celebrities as audience draw — Crystal Abidin, Internet Celebrity: Understanding Fame…, 198; Traditional celebrities increasingly extend personas across social platforms — Crystal Abidin, Internet Celebrity: Understanding Fame…, 97; Traditional media recruit internet celebrities to borrow their younger audiences — Crystal Abidin, Internet Celebrity: Understanding Fame…, 192

Related

• Traditional media recruit internet celebrities to borrow their younger audiences (similarity 0.90)
• Declining ratings drove traditional media to recruit internet celebrities as audience draw (similarity 0.90)
• Traditional media recruit viral everyday users into celebrity roles (similarity 0.80)
• Recruiting internet celebrities for legacy media is risky when satire crosses regulatory lines (similarity 0.79)
• Traditional media smear viral stars to protect their own declining attention market share (similarity 0.78)
• Internet celebrity now spans many distinct forms beyond intentional self-branding (similarity 0.78)

Broader Connections

• Declining ratings drove traditional media to recruit internet celebrities as audience draw #corroborates (0.85) — Crystal Abidin, Internet Celebrity, 198