Internet celebrity spans diverse global forms beyond Western platforms

Evidence

From fashion Instagrammers in Australia, YouTube gamers in Sweden, and beauty bloggers in the UK, to mukbang eaters in South Korea, zhibowanghong in China, and parody Tweeters in India, the face of internet celebrity is rapidly diversifying and evolving. Different forms of internet celebrity have emerged in the last decade, such as memes, transient virality, trending social media posts, accidental celebrity from controversy and bad publicity, and intentional self-branded social media influencers. … Digital culture on social media, and celebrity culture on traditional media are also weaving into each other, such that breakout stars from one-hit viral videos can parlay their transient fame into a full-time career, while ailing legacy media formats learn to capitalize upon vernacular participatory cultures to sustain their businesses. — Crystal Abidin, Internet Celebrity, 84

Categorization

• XREF: Global diversity of internet celebrity forms (mukbang, zhibowanghong) connects to comparative platform scholarship. — connects to: Cultural ecologies define radically different types of internet celebrity — Crystal Abidin, Internet Celebrity: Understanding Fame…, 63; Internet celebrity is broader and older than the contemporary influencer industry — Crystal Abidin, Internet Celebrity: Understanding Fame…, 61; Internet celebrity includes non-human formats and spans fame or infamy — Crystal Abidin, Internet Celebrity: Understanding Fame…, 92 (+3 more)

Broader Connections

• Internet celebrity includes non-human formats and spans fame or infamy #expands (0.85) — Crystal Abidin, Internet Celebrity, 92