Social-media popularity amplifies high-school popularity into mainstream celebrity

Evidence

Instafame resembles popularity, but where high school social dynamics are limited by locale, Instafamous people like Friesz have the potential to reach an audience that rivals that of television networks in size, what we might call a mass audience. In this way, high school social dynamics in general, and popularity in particular, are amplified until they graduate into something that looks more like mainstream celebrity. β€” Alice E. Marwick, Instafame, 52

Categorization

  • DEFINE: This crisply defines Instafame as high-school popularity amplified to mass-audience scale β€” a clean conceptual anchor.
  • XREF: connects to: Open-ended social media platforms let non-mainstream individuals attain popularity. β€” Alice E. Marwick, Instafame: Luxury Selfies in the…, 5; Online mockery of outsiders can convert into mainstream fame opportunities β€” W. David Marx, Blank Space: A Cultural History of the…, 286; Social media triggers unprecedented intensity of social comparison among the young. β€” Shoshana Zuboff, The Age of Surveillance Capitalism, 1472 (+3 more)

Broader Connections