Internet celebrities were literally commodified as trading-card celebrities

Evidence

At one South By, I received a pack of “Internet ALL STARS” trading cards as a promo for a software company. They featured people like Robert Scoble and Gary Vaynerchuk, and included their websites and Twitter handles. The importance of Web 2.0 celebrities is frequently reinforced, meaning that even if you don’t know who they are at your first SXSW, you will afterward. — Alice E. Marwick, Status Update, 200

Categorization

• CANDY: A fun, tweetable fact: Web 2.0 celebrities were literally printed on trading cards, like baseball stars.
• SEED: Possible essay angle: the trading card as the purest expression of celebrity commodification, 2000s tech edition.
• XREF: connects to: Internet celebrity includes non-human formats and spans fame or infamy — Crystal Abidin, Internet Celebrity: Understanding Fame…, 92; Intersectionality determines how exotic an internet celebrity appears to each viewer.

Broader Connections

• Internet celebrity includes non-human formats and spans fame or infamy #qualifies (0.85) — Crystal Abidin, Internet Celebrity, 92
• Intersectionality determines how exotic an internet celebrity appears to each viewer. #complicates (0.75)