The warmth dimension bundles sociality with morality but remains purely prosocial.

Evidence

The warmth scale includes elements of both sociality (good-natured, warm, tolerant) and morality (sincere), but all are prosocial traits. On the other dimension, we defined competence as task competence, in keeping with the person perception and small groups literatures. Moreover, undergraduates’ own ratings of the adjectives went into the factor analyses that determined which traits entered the scales. — Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 161

Categorization

  • DEFINE: Clarifies that SCM warmth = prosocial intent (combining good-natured/sociality with sincere/morality), which is consequential for why envied groups rate low: they are seen as lacking prosocial warmth specifically.
  • XREF: connects to: Warmth and competence form the two fundamental dimensions of social perception. — Susan T. Fiske, Stereotype Content: Warmth and…, 3; Warmth judgments blend sociability and morality, while competence blends capability and agency. — Susan T. Fiske, Stereotype Content: Warmth and…, 17; Groups are judged on perceived warmth and competence, which drive distinct emotions toward them — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice: Fifty Years…, 2272 (+1 more)

Broader Connections