Perceived warmth and competence of groups derive from their social structure and interdependence.

Evidence

Social structure predicts stereotype content (Fiske, 2015). Stereotypic warmth follows from a group’s perceived cooperativeness and competitiveness, best measured as both economic interdependence (zero-sum resources) and symbolic values (shared vs. conflicting). For example, an item measuring economic interdependence is, “If resources go to …, to what extent does that take resources away from the rest of society?” and an item measuring symbolic values is, “The values and beliefs of … are NOT compatible with the beliefs and values of most Americans” (Kervyn et al., 2015, p. 37). Stereotypic competence follows from perceived status, as measured by the following item: “How prestigious are the jobs generally held by … ?” and “How economically successful have … been?” (Kervyn et al., 2015, p. 45). — Susan T. Fiske, Stereotype Content, 18

Categorization

  • DEFINE: Clarifies the operational definitions and measurement items used for both warmth and competence dimensions.
  • XREF: Connects to the stereotype content model literature and intergroup relations research, and has policy implications for how stigma is studied. — connects to: Perceived status drives competence judgments while perceived competition strips warmth from envied outgroups — Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 42