Americans across regions and ages agree which outgroups read as competent versus warm.

Evidence

In all six groups, in each of five samples, rich people, feminists, and Black professionals showed significantly more competence than warmth, whereas housewives, elderly (in Illinois, retarded) people, and welfare recipients showed significantly more warmth than competence. With a shorter questionnaire, across 6 decades in average ages and five U.S. locations, respondents agreed on cultural stereotypes that some kinds of out-groups specialize in competence over warmth, whereas others specialize in warmth over competence, and only welfare recipients fit the pure derogation model. — Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 238

Categorization

  • XREF: connects to: One’s own social position predicts which prejudice type one will exhibit. — Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 306; Abstract-level middle-cluster stereotypes mask sharp subtype splits within a group. — Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 292; People judge compared groups as opposites on warmth and competence. — Susan T. Fiske, Stereotype Content: Warmth and…, 46 (+1 more)

Broader Connections