Prejudice splits into perceived warmth and competence dimensions

Evidence

This approach partitions prejudice into two separate dimensions: perceived warmth (for example, friendliness, pleasantness) and perceived competence (for example, intelligence, capability). This perspective helps highlight the textured reactions that characterize some prejudices. For example, people tend to pity individuals seen as high in warmth but low in competence—such as individuals with mental disabilities—but envy people seen as high in competence but low in warmth—such as rich folks. — Norenzayan, Ara, Big gods - how religion transformed…, 288

We predicted (see Table 1) that high competence, low warmth groups would elicit envious prejudice; low competence, high warmth groups would elicit pitying, paternalistic prejudice; low competence, low warmth groups would elicit contemptuous prejudice; and in-groups would be admired. — Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 266

Categorization

• DEFINE: Explains the warmth-competence model of stereotypes, a foundational framework the chapter then tests against anti-atheist prejudice.
• XREF: This is the core Stereotype Content Model pridex matrix; connects to the reading purpose: the high-competence/low-warmth quadrant is the one flagged as envied yet disliked. — connects to: Perceived status drives competence judgments while perceived competition strips warmth from envied outgroups — Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 42
• corroborated: 2 independent passages support this claim — Norenzayan, Ara, Big gods - how religion transformed…, 288; Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 266