Dog-whistle appeals mobilize racially resentful white liberals, not conservatives

Evidence

Our findings suggest that implicit racial appeals can harness racial resentment to influence policy views, though specifically among racially resentful white liberals. That dog-whistle effects would be concentrated among liberals was not predicted in advance, but this finding appears across two experiments testing effects of racial appeals in policy domains—welfare and gun control—that differ in the extent and ways they have been previously racialized. We also find evidence that the same group occasionally responded to explicit racial appeals even though these appeals were recognized as racially insensitive. We conclude by discussing implications for contemporary American politics, presenting representative survey data showing that racially resentful, white liberals were particularly likely to switch from voting for Barack Obama in 2012 to Donald Trump in 2016. — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 11

Categorization

  • QUESTION: Why would racial dog-whistles work on resentful liberals but not resentful conservatives? The authors flag the finding as unpredicted — the mechanism (perhaps liberals lack prior racialized schema so the cue reframes rather than confirms) is worth chasing.
  • XREF: Connects to the reader’s research question about threat-hardened beliefs backfiring and the partisan asymmetry of racial messaging — directly relevant to whether ‘rational correction’ does different things across the ideological divide. — connects to: Dog whistles activate latent racial prejudice while evading egalitarian norms — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 5; Implicit racial appeals mobilize resentment among liberals as well as conservatives — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 56; Subtly racialized appeals mobilize high-resentment liberals but leave moderates and conservatives unmoved. — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 77 (+5 more)
  • CANDY: The reversal — that the stigmatizing group for racial resentment effects is liberals, contra the stereotype that such resentment ‘really lives’ on the right — is a genuinely surprising table-turning finding.

Broader Connections