Antidiversity rhetoric attracts status-threatened Whites toward the most extreme candidate

Evidence

We expected that reminding White Americans of changing racial demographics would increase support for Republican candidates (Trump, Cruz, and Kasich) and decrease support for Democratic candidates (Clinton and Sanders) by increasing group status threat. We hypothesized that reminding Whites of the racial demographic shift would be especially likely to increase support for Trump compared to the other Republican candidates because of Trump’s more explicit anti-immigrant and antidiversity rhetoric. Such rhetoric should make him an especially appealing candidate to people experiencing group status threat because his positions promise to assuage that threat. — Brenda Major and Alison Blodorn and Gregory Major Blascovich, The threat of increasing diversity, 18

Categorization

  • XREF: The claim that extreme rhetoric promises to assuage status threat is the psychological mechanism the reader is testing for generalizability across identity axes. — connects to: Racial-shift reminders shift highly identified Whites toward Trump and against Sanders via status threat. — Brenda Major and Alison Blodorn and Gregory Major Blascovich, The threat of increasing diversity: Why…, 53; Ethnic identification amplifies white support for anti-immigrant policies under diversity threat cues — Brenda Major and Alison Blodorn and Gregory Major Blascovich, The threat of increasing diversity: Why…, 48; Dog-whistle appeals mobilize racially resentful white liberals, not conservatives — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 11
  • SEED: The idea that the most strident anti-outgroup rhetoric wins precisely because it promises relief from threat offers an essay angle on why radical framing outcompetes moderate alternatives within a threatened in-group.

Broader Connections