Implicit racial appeals mobilize resentment among liberals as well as conservatives

Evidence

Finally, we explored whether the racial appeals increased the influence of baseline racial attitudes among either more liberal or more conservative participants. … Looking first at the effect of the implicit appeal, results suggest that the implicit racial appeal increased the effect of racial resentment on welfare support among liberals specifically. We find a negative three-way interaction between liberalism, racial resentment, and the implicit racial appeal condition (p = .04) such that liberals high in racial resentment were less supportive of welfare after reading the implicit racial appeal compared to a message with no racial appeal. — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 56

Categorization

  • XREF: Directly extends the reader’s core question about whether racially-encoded messages produce asymmetric effects across ideology — here implying backlash is not confined to out-group defenders; even high-resentment liberals reduce welfare support in response. — connects to: Dog-whistle appeals mobilize racially resentful white liberals, not conservatives — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 11; Explicit and implicit racial cues boost racial resentment equally in whites — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 24; Liberal whites’ racial resentment is harnessed by racial appeals across ideologically opposed policy domains. — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 172 (+5 more)
  • QUESTION: What drove the liberal respondents high in racial resentment to respond to the implicit appeal? Anti-egalitarian liberals facing a dog whistle may feel licensed, or the framing activated a competing norm — worth chasing the mechanism.

Broader Connections