Subtly racialized appeals mobilize high-resentment liberals but leave moderates and conservatives unmoved.

Evidence

After reading an antiwelfare message where racial cues were subtly implied, liberals high in racial resentment expressed less support for welfare programs than those who read an excerpt about global warming, while liberals low in racial resentment voiced approximately equivalent support across condition (Figure 1a). In contrast, moderates and conservatives high in racial resentment showed little effect of the implicit racial appeal condition on welfare support relative to the control condition (Figures 1b and 1c, respectively). — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 77

Categorization

  • XREF: Directly speaks to the reader’s core question about asymmetric effects across ideology — connects to the broader backfire literature on race-coded persuasion. — connects to: Dog-whistle appeals mobilize racially resentful white liberals, not conservatives — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 11; Implicit racial appeals mobilize resentment among liberals as well as conservatives — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 56; Liberal whites’ racial resentment is harnessed by racial appeals across ideologically opposed policy domains. — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 172 (+3 more)

Broader Connections