Dog-whistle effects may cut opposite ways across ideology

Evidence

Finally, because prior work suggests that individuals’ responses to racial appeals may be weaker or stronger among different social groups, we explored whether dog-whistle effects may be moderated by political ideology. Given scholars’ claims that veiled racial appeals have been a key tactic in Republican Party strategy over the past century (Haney-López 2014; Lamis 1990), we might expect that conservatives are more responsive to appeals reminiscent of familiar partisan rhetoric. Alternatively, we might expect dog-whistle effects to be stronger among political liberals, a group particularly likely to have internalized norms of egalitarianism and colorblindness, thus meeting the assumptions of racial priming theory. — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 39

Categorization

  • XREF: Directly frames the asymmetry-across-ideology question in the reader’s stated purpose: whether racially-encoded messages backfire among moderates/liberals while mobilizing the base. — connects to: Dog whistles activate latent racial prejudice while evading egalitarian norms — Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 5; The backfire effect does not occur symmetrically across the political spectrum — Lee McIntyre, Post-Truth, 109