Dissociation between implicit and explicit measures validates the implicit attitude construct.

Evidence

An implicit attitude toward B may be indirectly indicated by a (direct) measure of evaluation of A, when A and B have some relation that predisposes the implicit influence. Possibly, the evaluative content of this implicit attitude may disagree with results from a direct measure of attitude toward B; such disagreement, referred to as a dissociation of implicit and explicit attitudes, is especially interesting and perhaps most dramatically indicates the value of the implicit attitude construct. — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 84

Categorization

• DEFINE: Defines ‘dissociation of implicit and explicit attitudes’—a concept central throughout subsequent implicit cognition work.
• XREF: This dissociation framing is the core logic the reader’s IAT and modern dual-process research builds on. — connects to: Research practice overwhelmingly assumes attitudes operate consciously — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 78; Explicit and implicit attitudes operate on different levels and need different measures. — Wade C. Rowatt and Lewis M. Franklin, Christian Orthodoxy, Religious…, 14; Early-century concepts like cathexis and ego defense anticipated implicit attitudes — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 270

Broader Connections

• Explicit and implicit attitudes operate on different levels and need different measures. #qualifies (0.82) — Wade C. Rowatt and Lewis M. Franklin, Christian Orthodoxy, Religious…, 14