Attitudes activated by one object can be misattributed to another

Evidence

An implicit attitude can be thought of as an existing attitude projected onto a novel object. The interpretation of several important existing findings as implicit attitude effects substantially expands the predictive and construct validity of social psychology’s attitude construct. — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 30

Categorization

• DEFINE: Defines the core move of implicit attitude theory: an existing attitude projected onto a novel object — the theoretical crux that supports Greenwald’s later IAT work.
• SHARE: The ‘projected onto a novel object’ framing is a precise way to state attitude misattribution that a cognitive-science colleague would appreciate.
• XREF: connects to: A diffuse attitude toward one attribute can implicitly inflect judgments of unrelated attributes.; Mere exposure to subliminal affects can transfer value to neutral stimuli via misattribution — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 105; People misattribute halo-effect influence onto wrong causes while denying it — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 95 (+2 more)

Broader Connections

• Mere exposure to subliminal affects can transfer value to neutral stimuli via misattribution #exemplifies (0.92) — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 105
• A diffuse attitude toward one attribute can implicitly inflect judgments of unrelated attributes. #expands (0.78)