Racial-shift reminders shift highly identified Whites toward Trump and against Sanders via status threat.

Evidence

Consistent with our hypothesis, among Whites high in ethnic identification, exposure to the racial shift (vs. control) condition indirectly predicted greater positivity towards Trump (B = 1.98, 95% CI [0.79, 3.66]), greater likelihood of voting for Trump (B = 0.11, 95% CI [0.05, 0.22]), less positivity towards Sanders (B = −1.13, 95% CI [−2.63, −0.04]), less likelihood of voting for Sanders (B = −0.08, 95% CI [−0.17, −0.02]), at CORNELL UNIV on October 21, 2016 gpi. — Brenda Major and Alison Blodorn and Gregory Major Blascovich, The threat of increasing diversity, 53

Categorization

  • XREF: Core statistic for the reader’s threatened-privilege replication question: effect operates within-Democratic-primary context, moving voters between Trump and Sanders, which bodes well for generalizing the mechanism beyond a single party line. — connects to: Perceived racial demographic shift may push White Americans toward conservatism. — Maureen A. Craig and Jennifer A. Richeson, On the Precipice of a…, 1; Perceived racial demographic shifts cause a conservative shift in White Americans through group-status threat. — Maureen A. Craig and Jennifer A. Richeson, On the Precipice of a…, 8; Racial status threat may drive conservative shifts even among minorities — Maureen A. Craig and Jennifer A. Richeson, On the Precipice of a…, 94 (+10 more)
  • SEED: The fact that the same status-threat lever pulled Whites toward Trump AND away from Sanders in one experiment suggests a possible article angle: threatened-privilege messaging as a single dial that changes which out-group (immigrant vs. economic populist) the identity-voter chooses to reject.

Broader Connections