Explicit racial appeals fail to shift welfare support whereas implicit racial cues succeed.

Evidence

Turning to the effect of the explicit racial appeal, we find some evidence that explicit racial appeals also increase the effect of prior racial attitudes on liberals’ welfare support, but results here are not statistically significant. As shown in Figure 1, the nature of the interaction between liberalism, racial resentment, and the explicit racial appeal condition is similar to that of the implicit racial appeal condition. However, this effect is not significant (p = .46). That this result does not approach statistical significance, while the corresponding interaction for the implicit racial appeal condition is significant, is surprising given the apparently similar effects of these racial appeals among liberals high in racial resentment. β€” Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 78

Categorization

  • QUESTION: Why would explicit and implicit racial cues diverge so sharply while appearing so similar in effect? The moderateness baseline category explanation warrants chasing.
  • XREF: connects to: Racial appeals do not generally amplify the effect of racial attitudes on welfare support β€” Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 54; Subtly racialized appeals mobilize high-resentment liberals but leave moderates and conservatives unmoved. β€” Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 77; Implicit racial appeals drive welfare opposition through reduced deservingness perceptions β€” Rachel Wetts and Robb Willer, Who Is Called by the Dog Whistle?…, 168 (+6 more)

Broader Connections