Stereotype content reflects shared cultural views rather than individual contact.

Evidence

Stereotype content may result from shared public views of groups. Hence, we focus on perceived cultural—that is, shared—stereotypes. Why the consensus on groups’ warmth and competence? — Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 41

However, several clues argue against the possibility that participants responded primarily either as group members or as individuals rather than reporting on society’s cultural stereotypes and prejudices. Students and nonstudents did not differ radically in their responses, and, in Study 3, variations in age and region did not produce radically different responses. Moreover, if members of different gender and ethnic groups might be expected on average to hold different personal or group stereotypes, their responses should differ. Our reanalysis of the largest data sets (Study 1 student and nonstudent samples, plus Study 2) suggests otherwise. In each of these three samples, we could compare responses of White women (the largest group), White men, and minorities of both genders (minority samples were not large enough to break down by gender). We conducted 280 F tests on four kinds of ratings (competence, warmth, status, and competition) across the 23–24 groups per sample. Of these comparisons, only 8% revealed differences by gender and ethnicity of participants. Compared with the 92% that showed no difference by gender or ethnicity, this suggests that participants answered as requested, according to consensual societal stereotypes. — Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 290

Categorization

  • XREF: Echoes Katz and Braly 1933 cited just above and connects to the reader’s Stereotype Content Model work on structural predictors of stereotype content. — connects to: Stereotypes are cultural products rather than products of personal intergroup contact. — Cristian Tileagă, The Nature of Prejudice: Society,…, 177; Cultural homogeneity produces presumptions that ground stereotypes — David Theo Goldberg, The Threat of Race: Reflections on…, 1890; Stereotype content is predictable from material and social structural position — John T. Jost and Jim Sidanius, Political Psychology, 2943 (+7 more)
  • corroborated: 2 independent passages support this claim — Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 41; Susan T. Fiske et al., A Model of (Often Mixed) Stereotype…, 290

Broader Connections