Stereotype content about groups has remained stable across 70 years.
Evidence
Consistent with changing norms, students became more reluctant to mention ambivalent stereotypes’ negative dimension, instead omitting it but still endorsing the groups’ positive dimension, if any. This negativity omission left the groups in the same relative positions: Americans and English as being high in both competence and warmth; Turks as lower in both competence and warmth; Irish, Italians, and African Americans as warmer but less competent; and Japanese, Chinese, Germans, and Jews as competent but less warm. — Susan T. Fiske, Stereotype Content, 43
Categorization
- ADDENDUM: The enduring stability of stereotype rankings parallels how persistent cultural signals (like dress norms in the immodesty piece) prove hard to uproot once established.