Traditional media recruit viral everyday users into celebrity roles

Evidence

“Spotted and groomed investments” considers how everyday users in organically viral social media posts, especially those involving young children and teenagers, become systemically absorbed, groomed, and even exploited by the traditional media into becoming traditional celebrity icons. — Crystal Abidin, Internet Celebrity, 184

Categorization

• DEFINE: Defines ‘spotted and groomed investments’ as a distinct mechanism in the fame typology.
• XREF: connects to: Traditional media recruit internet celebrities to borrow their younger audiences — Crystal Abidin, Internet Celebrity: Understanding Fame…, 192; Mundane everyday skills can generate internet celebrity rivaling elite talents — Crystal Abidin, Internet Celebrity: Understanding Fame…, 134; Traditional media smear viral stars to protect their own declining attention market share — Crystal Abidin, Internet Celebrity: Understanding Fame…, 206 (+5 more)

Broader Connections

• Traditional media recruit internet celebrities to borrow their younger audiences #expands (0.90) — Crystal Abidin, Internet Celebrity, 192
• Declining ratings drove traditional media to recruit internet celebrities as audience draw #qualifies (0.85) — Crystal Abidin, Internet Celebrity, 198
• Mundane everyday skills can generate internet celebrity rivaling elite talents #expands (0.75) — Crystal Abidin, Internet Celebrity, 134
• Digital tools let ordinary users produce celebrity by bypassing corporate gatekeepers #qualifies (0.75) — Crystal Abidin, Internet Celebrity, 76
• Traditional media smear viral stars to protect their own declining attention market share #complicates (0.70) — Crystal Abidin, Internet Celebrity, 206
• Supposed grassroots virality was often orchestrated celebrity marketing #qualifies (0.70) — W. David Marx, Blank Space, 293