Serial dramas serve as deliberate vehicles for promoting personal and social change

Evidence

Long-running serial dramas are the principal vehicle for promoting personal and social changes (Bandura, 2006a; Singhal et al., 2004). These dramatic productions are not just fanciful stories. The plotlines portray the realities of people’s everyday struggles, fears, and aspirations, as well as the positive and negative effects of various social practices. The dramas help people to see a better life and provide the strategies and incentives to enable them to make personal and social changes so they can realize their hopes and dreams. — Albert Bandura, Moral Disengagement, 2806

Categorization

• XREF: Connects to social cognitive theory’s modeling mechanism — dramas serve as the mass-mediated vehicle for the same observational learning that moral disengagement theory describes individually. — connects to: Broadcast television uniquely allowed serious class drama to reach a cross-class national audience — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 336; Social modeling via serial dramas can drive large-scale behavior change; Serial dramas depoliticize value disputes by staging them as concrete real-life consequences. (+1 more)
• corroborated: 3 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 2806