Social dramas build collective efficacy that overrides harmful traditional practices over time

Evidence

Many impediments to sociocultural change remain, but their force weakens over time as new practices gain support and collective benefits outweigh the social costs of harmful traditional practices. In one village in India, young boys and girls created a self-help action group to promote the changes modeled in another serial drama (Law & Singhal, 1999). These system-level effects illustrate how dramatizations that address social problems in enabling ways can bring about the development of collective efficacy. — Albert Bandura, Moral Disengagement, 2908